PR Play is a WhatsApp-native daily training ritual. You write a Standard. We send one mission a day. You reply, or you don't. Sunday, the truth.
Most fitness apps prescribe. Most wellness apps soothe. PR Play does neither. Grit with spiritual backing. Structure with permission to play. Built for adults who used to be kids who knew how to move.
No app to download. No feed. No streaks. No leaderboard. Just the ritual — and what it builds.
A 12-minute structured intake produces your written constitution. Movement floor, sleep window, mobility minimum, one hard thing per week. Updated quarterly. Defended weekly.
One message a day, in WhatsApp, where you already live. Specific. Time-bounded. Calibrated to yesterday. An easier option, every time, so a hard day still earns a win.
Sunday graph. Energy stacked, missions completed, the week made visible. No fake biometrics. Honest self-report. The honesty is the feature.
After the Compound, one question. Was this the Standard — or your ego? Daily would be noise. Weekly is a blade.
WhatsApp arrives. You read it standing in the kitchen. You reply when it's done — one line, voice or text. That's the whole interaction. 90 seconds, total. The product is the ritual.
7 days free. No card up front. After 100 founders, standard pricing is €29/mo.
I'm Pepijn. Sportkunde, twelve years competitive running, building this from a laptop in Amsterdam. I'm also the first user.
I'm running a public attempt to break two hours in a triathlon, starting Amsterdam on June 7. Attempt one. Probably won't get there. That's the point — every Standard, every mission, every Compound, lived in front of you. If you want to watch me figure it out before you trust me with your own ritual, follow along on Instagram. If you want the same system, take the intake.
Either is fine. Both work.
Because ChatGPT can't text you at 06:48. The product isn't the AI — it's the ritual the AI enables, in the channel you already live in. You don't open an app. You don't log in. The mission arrives. You reply. That's the wedge.
No. The intake includes a PAR-Q+ safety screen — if you flag, you talk to your GP first, no Standard generated. PR Play is coaching, not medicine. If something hurts, you tap Recovery and we soften the mission. If something keeps hurting, you see a doctor.
You miss days. Three in a row triggers an easier mission tomorrow — no catch-up, no shame, Standard intact. Two weeks off pauses your subscription, free to reactivate when you're ready. You're an adult. We treat you like one.
If you want a strict periodized program with detailed sets and reps for a specific PR — get a human coach. If you want fitness gamified into streaks and badges — get a fitness app. PR Play is for adults who want a daily athletic ritual that respects their life and updates with their reality.
Free products die. Paid products survive. €15 is roughly what a coach costs per hour — except this one shows up every day. Founder rate is locked for three years; standard goes to €29/mo after 100 founders fill.
Yours. Export anytime. Delete anytime. GDPR-compliant from day one. The Standard, the missions, the replies, the Compound — all exportable as a single JSON file with one message: EXPORT.
Take the intake. Get your Standard. Try it for seven days. Stay if it earns you. Leave if it doesn't.
Start the 12-minute intake →